Brand love. It starts with a strategy. And not just any strategy, but one aimed at showing value while being relatable; one that is a launchpad for creativity to be built on. When you start there, what follows is poignant and creative work that is impossible to ignore. 

 

Case in point— my role as Executive Global Creative Director at Cisco. Cisco is a complex brand that requires smart, succinct defining to show what it does and why it should be embraced. And it required a team to tackle it. I created and led an in-house agency and we did the lion’s share of all the priority endeavors across multiple platforms, from advertising to inventing a retail store that demonstrated the products. We won Effie’s for effectiveness and Clios and Cannes for creative excellence. We were also named In-House Agency of the Year by both the ANA and IHAF, fittingly supporting Fortune’s best place to work two years in a row. 

 

My prior experience at globally award-winning agencies such as TBWA\Chiat\Day, Apple, and BBDO, among others, allowed me to learn from some of the most renowned figures in advertising (Lee Clow, Hal Riney and Steve Hayden). I contributed to some of the world’s most memorable and iconic works on Saturn, Infiniti, AT&T, Starbucks, and all Apple Products. These agencies allowed me to hone my leadership skills through appreciation, mentoring, and leading by example.

 

My simple, honest and inspiring approach has cultivated a loyal following and driven significant results. Sharing my insights at esteemed events like Adobe Max and teaching at my alma mater, Cal Poly, has allowed me to inspire the next generation of creative minds.

 

I can help your team create brand love through trust, a clear message, and an irrefutable argument about why your brand is needed. 

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